Phase I: Months 1-12
Establish the Hamburg headquarters, secure university partnerships, configure CRM infrastructure, and validate conversion metrics for Germany and the UK.
Growth strategy
Phased expansion from Hamburg into African source markets and European destination hubs.
The roadmap prioritizes headquarters execution in Hamburg, scalable regional advisory hubs, and in-destination support operations.
Phase II: Months 13-24
Expand into Lagos, Nigeria through a lean, tech-driven consulting model, while strengthening school and department partnerships across West Africa.
Phase III: Months 25-36
Launch on-the-ground support hubs in Berlin and Amsterdam to monetize the student lifecycle through settlement, mentorship, and career services.
Implementation milestones
Launch sequence for 2026.
The first operating year is built around legal setup, partner acquisition, targeted marketing, student processing, and pre-departure execution.
- Q1 2026: Office lease, regulatory filing, and lifecycle CRM configuration.
- Q2 2026: Initial 15 university partner contracts and SEO pillar launch.
- Q3-Q4 2026: First cohort processing, embassy simulations, and pre-departure symposia.
KPIs
Performance discipline for investor transparency.
CAC to LTV
Targeting an efficiency ratio greater than 1:4.
Visa conversion
Maintaining embassy success rates above 95% across jurisdictions.
Cash velocity
Tracking commission collection timelines from enrollment to university remittance.
NPS
Targeting a baseline student satisfaction score of 75+.